_____ Are you familiar with the show or publication?

_____ How will this interview be used? Are you the only source, or one of many?

_____ Will this interview be live or taped? Will there be call-in questions?

_____ If this is for a television interview, are you ready to make your appearance? What will you wear? What about use of makeup, visual aids?

_____ Have you developed a conversational style that will work under fire?

_____ Have you rehearsed all possible questions and answers with someone else?

_____ Can you explain your communication points in a concise manner?

_____ Have you prepared notes for your own reference?

_____ Do you have a few bridges or transitional statements?

_____ Are you prepared to answer questions without resorting to "no comment"?

_____ How many ways can you restate your key messages?

_____ Are you aware of your body language and facial expressions?

_____ Are you ready to present your message in an honest, effective way without industry jargon?