_____ Did I develop a tip sheet or news release?
_____ Did I send the tip sheet or news release?
_____ Do I have suggestions for good visuals and natural sound (audio)?
_____ Have I made arrangements for interviews to take place where there is a good background?
_____ Have I made arrangements for interviews to take place in an area free of distractions (noise, office traffic)?
_____ Did I send accurate directions to the reporter?
_____ Can I name other sources who would be helpful to the reporter?
_____ Can I answer the reporter’s questions in a way that’s free of technical jargon?