Communicating with the Media Or… “How to work with the industry everybody loves to hate (and live to tell about it.)”

9/5/00


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Table of Contents

Communicating with the Media Or… “How to work with the industry everybody loves to hate (and live to tell about it.)”

Overview

What media relations can do

What do YOU get?

Who are the media?

Develop a strategy

Develop a strategy

Develop a strategy

Try this yourself…

Where do you start?

Where do you start?

Getting interest in your story

Getting interest in your story

Determining “news value”

Media differences

Media differences

Media differences

Try this yourself…

Understanding reporters

Understanding reporters

Helping the reporter

Publicity

Try this yourself…

So the story’s done....

What happened to MY story?

If a mistake is made...

Summary

Communicating with the Media You may even enjoy working with the group everyone loves to hate!

Author: Ron Thomas

Email: rtelg@ifas.ufl.edu

Home Page: http://mediarelations.ifas.ufl.edu

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